Since its inception in 1969 in Qingdao, China, Hisense has been a prominent provider of electronic products for over five decades. Presently, if you visit any website and search for the leading electronic brand in China and South Africa, Hisense consistently claims the top spot.
While many are familiar with these established facts about the brand, what often remains unknown is the entity behind the manufacturing of Hisense Refrigerators. In this discourse, I aim to address this specific inquiry and provide clarity on this matter.
Prepare yourself for an informative exploration!
Who Makes Hisense Refrigerators?
Hisense refrigerators are exclusively manufactured and supplied by the Hisense Group, which operates as a member company under the renowned brand “Hisense Visual Technology Co. Ltd.”
As a versatile entity, the company offers various products, including TVs, refrigerators, washing machines, and vacuum cleaners. While Chinese television stands out as their primary introductory product, refrigerators have been steadily gaining popularity among customers in recent times.
About the Manufacturer:
The Hisense Group, established in September 1969, made its initial mark with the production of radios under the Red Lantern brand. Following a trial phase with black and white televisions, the company gained valuable expertise in television manufacturing.
Hisense Electric Co Ltd emerged from the assets of a failed joint venture between Whirlpool and Beijing Snow Flake. With the backing of local authorities, Hisense successfully acquired a contemporary refrigerator facility near Beijing.
Presently, Hisense (Beijing) Electric Co Ltd oversees the research and development, production, and marketing of refrigerators. The company operates a factory in Huzhou, Zhejiang province, dedicated to the production of washing machines and large refrigerators.
Where Are Hisense Refrigerators Manufactured?
Hisense or Hisense Kelon products are manufactured in several countries, including South Africa, Hungary, France, and Pakistan. The company’s headquarters is situated in Qingdao, China, overseeing its manufacturing processes.
In addition to China, Hisense maintains sales offices in the USA, Europe, Australia, and Japan. The company boasts a widespread distribution network with over 200 sales businesses and more than 10,000 service centers, ensuring efficient distribution and customer support worldwide.
Is Hisense A Chinese Company?
Hisense Co. Ltd., with its headquarters located in Qingdao, Shandong Province, China, stands as a prominent Chinese multinational major appliance and electronics manufacturer. Renowned brands such as Sharp and Toshiba collaborate with Hisense for the creation of televisions.
At present, Hisense boasts a workforce exceeding 80,000 individuals spread across 54 companies, and it operates 12 research and development centers globally. This substantial presence has earned them the distinction of being the No. 1 TV brand in China, Australia, and South Africa. Furthermore, they hold the position of the No. 2 refrigeration brand in China.
Is Hisense Owned By LG?
A prevalent and misguided myth has recently circulated in the electronic industry, suggesting that LG and Hisense operate under the same authorization. This, however, is entirely untrue.
LG is a South Korean electronic company, distinct from the Chinese brand Hisense. While LG had previously explored the possibility of partnering with the Hisense group, this collaboration has not materialized.
In 2015, Hisense entered into a partnership with the Sharp brand through a 5-year license agreement. LG was not a part of this collaboration, and in 2019, LG even filed a charge against Hisense concerning patent viability issues.
In essence, LG and Hisense are separate entities and, in fact, are major competitors in the electronic industry.
What Happened Between Hisense And Sharp?
Hisense, a leading television manufacturer in China, came close to acquiring Sharp’s North American production assets in 2015. In a strategic move, Hisense secured a five-year license to utilize the esteemed Sharp brand name, with the potential for extension.
This acquisition significantly enhanced Hisense’s presence in the US market, shedding light on the challenges faced by Japanese television manufacturers in their competition against formidable global businesses like LG, Samsung, and Chinese TV manufacturers.
Sharp’s television division grappled with financial difficulties during this period. In 2019, Sharp decided to reclaim control over its licensing and trademark, ending its merger with Hisense. With an eye on expanding into new markets, Sharp now aims to infuse innovative technologies into its Smart TV range. This strategic initiative reflects the company’s commitment to staying at the forefront of technological advancements in the ever-evolving television industry.
Should You Buy A Hisense Refrigerator For Your Home?
If you’re in the market for an affordable refrigerator, Hisense is likely to be a prominent contender in your search. On paper, Hisense refrigerators present themselves as a more budget-friendly option compared to those offered by the major players, providing economical alternatives without compromising on value.
Formerly somewhat overlooked in the UK and America, Hisense has undergone significant transformations in the past couple of years, earning official sponsorship status for both the 2018 FIFA World Cup and the subsequently postponed Euro 2020 competition.
Hisense offers a diverse range of refrigerators, catering to various needs, from compact space-saving models to expansive French door refrigerators. The available types of freezers include:
- Single-door fridges
- Top mount fridges
- Bottom mount fridges
- Side-by-side fridges
- French door fridges
- Bar fridges
This extensive range ensures that consumers have a multitude of options to choose from, allowing them to find the perfect refrigerator to suit their specific preferences and requirements.
Frequently Asked Questions (FAQs):
1. Is Hisense made by Samsung?
No, Hisense televisions are not made by Samsung. Hisense Group, comprising member companies like Hisense Visual Technology Co., Ltd., is the manufacturer of Hisense televisions. According to Wikipedia, Hisense operates 14 industrial parks.
2. Is Hisense a reliable brand?
Yes, overall, Hisense is considered a reliable brand, offering low-cost, high-quality televisions. It comes recommended for those seeking a budget-friendly option without compromising on quality.
3. Which is better, LG or Hisense?
The choice between LG and Hisense depends on your specific preferences and requirements. Hisense is an excellent option for those seeking a reliable refrigerator at a reasonable price, making it a highly recommended choice.
4. Is Hisense the same as Samsung?
No, Hisense and Samsung are different brands. In terms of pricing, Hisense models are generally several hundred dollars less expensive on average than Samsung models.
5. What is the warranty period for Hisense products?
Hisense products typically come with a warranty period of more than 3 years. Additionally, if any issues arise after this estimated time range, customers can avail of free home service from Hisense at any time.
6. Is Hisense and Whirlpool the same?
In April 2008, Whirlpool, recognized as the world’s largest manufacturer of white appliances, and Hisense entered into a joint venture. The purpose of this collaboration was to collectively produce white electric products, with a specific focus on items such as washing machines.
7. Are Hisense refrigerators made in China?
Indeed, several refrigerator brands are manufactured in China, and among them are well-known names like Haier, Hisense, and LG. These brands have established a reputation for delivering high-quality appliances while maintaining a relatively lower cost, making them popular choices for consumers seeking both performance and affordability.
8. Is Haier and Hisense the same company?
The information provided suggests that Hisense, owned by the Chinese home appliance and electronics company Haier Group, does not meet the minimum ethical benchmark on The Good Shopping Guide’s Washing Machines Ethical Ratings Table. Due to this low score, Hisense is not eligible for Ethical Accreditation according to the criteria set by The Good Shopping Guide. Ethical considerations play a crucial role in evaluating the overall sustainability and responsible practices of a company.
9. Is Hisense the same as Bosch?
According to information provided by Hisense, Bosch-Siemens Corporation, a company jointly founded by Bosch and Siemens with each holding a 50% share, registered the “HiSense” trademark in Germany in 1999. The registered trademark bears a striking resemblance to the Hisense trademark, with the only noticeable difference being the letter “S.” This highlights a similarity in the trademarks of the two companies, potentially leading to confusion or disputes related to intellectual property.
10. Is Hisense fridge a good brand?
Certainly, Hisense emerges as a commendable brand, especially in the realm of appliances. With its emphasis on quality, competitive pricing, and a commitment to incorporating the latest technology, Hisense positions itself as a provider that delivers good value for money. The combination of affordability and reliable performance makes Hisense a compelling choice for consumers seeking high-quality appliances that align with their budgetary considerations.