Fenty Fascination: Who owns Fenty Beauty Makeup?πŸ’„

Fenty Beauty, creatively stylized as FEИTY BEAUTY, stands as a cosmetics brand created by Rihanna, marking its debut on September 8, 2017. Renowned for its extensive inclusivity spanning various skin tones, the Pro Filt’R foundation garnered significant attention upon its initial release. The inaugural foundation collection comprised 40 shades, subsequently broadening its spectrum to encompass 50 shades. In line with its commitment to diversity, Fenty Beauty’s concealer range also boasts an impressive array of 50 shades, catering to a diverse range of skin types.

Who is the real owner of Fenty Beauty?

In 2017, Rihanna ventured into the world of cosmetics with the introduction of her personal line, Fenty Beauty. The brand swiftly garnered enthusiastic support from fans and received acclaim for its commitment to inclusivity, notably featuring an extensive range of 40 distinct foundation shades.

Does Rihanna own 100% Fenty?

Rihanna achieved a significant milestone with the launch of Fenty Beauty in September 2017, marking her initial major success. The cosmetics brand, distinguished by its remarkable 40-shade foundation range, rapidly became a sensation, achieving a remarkable $100 million in sales within its inaugural month and surpassing $550 million in annual revenue within its first yearβ€”an extraordinary feat. The brand’s continuous success is evident through the introduction of new products each season. According to Forbes, a substantial portion of Rihanna’s estimated fortune, approximately $1.4 billion, is attributed to her 50 percent ownership of Fenty Beauty. Notably, the company itself boasts a valuation of $2.8 billion.

Is Fenty Beauty owned by Fendi?

No, Fenty and Fendi are distinct entities. Fendi is an esteemed luxury fashion house rooted in Rome, Italy, with its inception dating back to 1925 when Adele Casagrande founded the company. In contrast, Fenty is a beauty brand specializing in cosmetics and fragrances, founded by the renowned singer Rihanna in 2017.

Why did Rihanna leave Fenty?

A public relations expert characterized Rihanna’s choice to step down as CEO as a strategic maneuver.

“While some might interpret this as a backward step, she has appointed a highly qualified successor, Hillary Super, to propel her brand to the desired heights,” commented Fatou B. Barry to The Times. “It’s noteworthy that Rihanna is on the brink of becoming a mother of two. This decision could be a way of maintaining a balance between her professional commitments and allocating more time to her family.”

Savage X Fenty has cultivated a reputation for inclusivity, frequently highlighting plus-size and LGBTQ+ models. Since the lingerie brand’s launch five years ago, the collection has included bras ranging from 30A to 46DDD and underwear sizes from XS to 4X.

Frequently Asked Questions (FAQs)

What transpired with Fashion Fair Company? Fashion Fair Company encountered difficulties in recent years, leading to its bankruptcy filing in 2019. The brand grappled with adapting to evolving consumer preferences and heightened competition in the beauty industry. A group of investors acquired the company with the aim of rejuvenating the brand and preserving its legacy.

  • Who are the owners of Black Opal Makeup? DesirΓ©e Rogers and Cheryl Mayberry McKissack are the proprietors of Black Opal Makeup.
  • Who is the owner of Iman Cosmetics? Iman Abdulmajid serves as the founder and CEO of IMAN Cosmetics.
  • Who is the mastermind behind Fenty Beauty? Fenty Beauty was conceptualized by Rihanna, the renowned singer, and entrepreneur.
  • How did Fenty Beauty commence? Fenty Beauty originated from Rihanna’s vision of inclusive beauty, offering products tailored for all skin tones and celebrating diversity.
  • Is Fenty Beauty considered black-owned? Certainly, Fenty Beauty is black-owned and was established by Rihanna, a prominent figure in the black community.
  • Who is responsible for the production of Fenty Beauty products? A team of experts, spearheaded by Rihanna, develops and manufactures Fenty Beauty products, ensuring the highest quality and innovation.


  • Jim S. Dawson

    Meet Jim Dawson, a 22-year-old blog writer from New Jersey. With a passion for storytelling and a diverse range of interests, Jim's blog explores the intricacies of technology, travel, and personal development. A perpetual learner and advocate for collaboration, Jim invites readers to join him on a journey of discovery through the lens of his words. Welcome to his corner of the digital universe!

1 thought on “Fenty Fascination: Who owns Fenty Beauty Makeup?πŸ’„”

Leave a Comment